Local WA businesses must be strategic in attracting, engaging, and converting customers. Familiarising oneself with the marketing funnel is essential to driving sales. That’s where an essential partner can help provide your brand with the visibility and marketing tools it needs to thrive. Business Key’s unique approach aligns closely with the marketing funnel framework, helping businesses guide potential customers from awareness to conversion—and beyond.
In this article, we will guide you through each stage of our marketing funnel, offering valuable insights and practical tips on how we optimise its effectiveness.
What exactly is a marketing funnel?
A marketing funnel is a model that maps the customer journey from initial awareness to final conversion. It reflects how prospects move through different stages, gradually narrowing down to those most likely to convert into customers.
At Business Key, we leverage the marketing funnel framework to:
- Enhance brand visibility for our clients through tailored business listings and advertising.
- Drive leads by ensuring businesses are easily found online.
- Convert leads into customers with optimised marketing strategies that encourage action.
A Tactical Guide to Driving Sales with Business Key
Understanding the marketing funnel is crucial for any local business looking to drive sales and growth. At Business Key, we specialise in helping businesses connect with their target audience through strategic marketing solutions.
Our membership packages are designed to align with different stages of the marketing funnel, ensuring businesses receive the right level of exposure and lead generation they need to thrive. See a comparison of each membership package below:
Understanding the Business Key Model
At its core, Business Key is an integrated business directory and marketing platform designed to help companies grow. Our business model is centered on three key pillars:
- Business Visibility – Helping companies establish a strong online presence through high-ranking directory listings and targeted marketing strategies.
- Lead Generation – Connecting businesses with their ideal customers through search optimisation, advertising, and reputation management.
- Customer Conversion & Retention – Providing tools and strategies to turn leads into loyal customers and build long-term business success.
More Than Just a Directory
Our platform is designed to empower local businesses with services that enhance visibility, credibility, and customer engagement.
- Comprehensive Online Business Directories. Business Key maintains extensive and user-friendly online directories like Kimberley Key that serve as a central hub for businesses across various industries. We help local businesses attract potential customers, generate leads, and establish a strong presence in their respective markets.
- Strategic Advertising & Marketing Solutions. Unlike traditional business directories, Business Key integrates digital marketing strategies into its platform. Local businesses listed under our online directories benefit from tailored advertising solutions, including premium placements, banner ads, and targeted promotions that boost visibility to relevant audiences.
- Print and Digital Publication. We also produce high-quality print products that serve as valuable offline resources for businesses and customers. Our Kimberley Business Planner complements our online presence, ensuring businesses remain accessible across multiple channels.
Why Business Key Stands Out
Business Key’s tailored approach sets us apart from generic online directories. Our commitment to local business success is evident in the personalised support we provide, ensuring local businesses in WA have the tools needed to reach their goals. By combining traditional directory services with advanced digital marketing solutions, we have created a comprehensive platform that delivers real value.
The Business Model: Membership Packages & Advertising Options
Business Key offers premium membership packages that improve visibility and generate leads. These packages provide access to directory listings, search engine optimisation (SEO) benefits, targeted advertising, and more.
Business Key offers three membership tiers, allowing businesses to select a plan that fits their budget and marketing goals. Each package includes a combination of:
- Standard & premium directory listings
- Business profile pages with images, videos, and direct contact options
- SEO-optimised content to improve search engine rankings
- Access to targeted marketing campaigns
- Promotion across Business Key’s digital network
Banner Ad Size Options & Pricing Per Annum
For businesses looking to boost visibility further, Business Key offers banner advertising options that place local businesses in high-traffic areas on our online directories’ websites. These banner ads vary in size and cost depending on placement:
- Business Page Banner Ad & Logos
- Logo Size: 400x400 px
- App Logo Size: 800x400 px
- Banner Ad Size: 560x560 px
- Additional Rotating Banner Ad (560x560 px) - $100.00 per banner
- Category Page Banner Ads
- Top Banner Ad Size: 720x120 px – $428.00
- Panel Banner Ad Size: 728x90 px – $328.00
- Side Banner Ad Size: 300x250 px – $298.00
- Anchor Banner Ad Size: 640x200 px – $298.00
- Home Page Banner Ads
- Homepage Promotional Banner Ad Size: 720x120 px – $3,000.00
These advertising options allow businesses to target specific audiences and gain maximum exposure based on their budget.
The Business Key Approach to the Marketing Funnel
While customer journeys are often non-linear, the marketing funnel provides a structured approach to guide prospects through key stages. Our membership packages cater to businesses at different stages of the funnel, ensuring they receive the right marketing support to achieve their goals.
We focus on three essential phases:
1. Awareness (Top of the Funnel - ToFu)
At this stage, potential customers become aware of a business, service, or product. Business Key helps clients generate awareness through:
- Online Business Directories: Our Kimberley Key directory and other regional platforms ensure that local businesses are listed on high-traffic directories, making them easier to find.
- SEO & Google Search Optimisation: We improve search rankings so businesses appear when customers are looking for solutions.
- Content Marketing: We publish engaging articles, business updates, and industry news to establish authority and attract potential customers.
- Social Media Promotions: We showcase businesses on platforms where our audience is active, increasing visibility and engagement.
- Premium Membership Packages: These packages provide essential directory listings, allowing businesses to establish their online presence and improve visibility.
2. Consideration (Middle of the Funnel - MoFu)
Once potential customers are aware of a business, they begin evaluating options. Business Key helps businesses stand out by:
- Detailed Business Profiles: Our premium membership packages provide enhanced business profiles featuring key business details and unique selling points.
- Lead Generation Strategies: Enquiry forms, special promotions, and compelling calls to action encourage prospects to take the next step.
- Reputation Management: We help businesses manage and improve their online presence with customer reviews and testimonials.
- Engaging Email Campaigns: Our email marketing services send targeted messages that nurture leads and keep businesses in mind.
- Premium Membership Packages: These tiers offer extended features, such as advertising placements, additional website traffic benefits, and priority listing options, ensuring greater business exposure.
3. Conversion (Bottom of the Funnel - BoFu)
At this stage, prospects are ready to make a decision. Business Key supports conversion by:
- Optimised Calls to Action: Encouraging users to contact, book, or purchase directly through a business listing or website.
- Enhanced Business Listings: Offering premium listing options that increase visibility and credibility.
- Retargeting Strategies: Re-engaging visitors who showed interest but have not yet converted.
If you want to enhance your marketing efforts, attract more customers, and build a sustainable business, Business Key is the ultimate partner.
Beyond the Funnel: Building Customer Loyalty
At Business Key, we believe in extending the marketing funnel to include customer retention and advocacy. We help businesses maintain relationships with their customers through:
- Loyalty & Referral Programs: Encouraging repeat business and word-of-mouth marketing.
- Customer Engagement Strategies: Keeping audiences engaged with newsletters, social media updates, and ongoing promotions.
- Performance Analytics: Providing insights into how marketing efforts are performing and where improvements can be made.
- Exclusive Business Insights: Higher-tier membership packages provide exclusive access to local business insights, trends, and marketing strategies to help businesses stay ahead.
The Impact of Business Key on Regional WA Businesses
For businesses in regional Western Australia, challenges such as market reach, customer engagement, and digital visibility can hinder growth. Business Key provides solutions to these challenges by offering businesses a well-rounded platform that not only lists their services but actively works to increase their exposure. Whether a business is looking to expand its local customer base, attract interstate clients, or strengthen its online presence, Business Key’s services provide the necessary support.
Why Business Key is a Game-Changer for Your Business
The marketing funnel is a powerful tool for businesses aiming to attract, engage, and convert customers. At Business Key, we specialise in helping businesses navigate this journey with strategic marketing solutions and membership packages that drive results.
Whether you're looking to increase visibility, generate leads, or improve conversions, our expertise ensures you maximise every stage of the funnel.
Ready to take your business to the next level? Contact Business Key today, and let’s build a strategy that works for you.
