Advertising in the remote landscapes of the great outback of Western Australia presents unique challenges and opportunities. It's easy to overlook the power of traditional advertising methods, especially in today’s digital age.
However, Business Key has mastered the art of quality local advertising in Western Australia. In this comprehensive blog, we will uncover how we focused on using quality print products to reach target audiences in this vast region.
Before diving into advertising strategies, it's crucial to understand the audience that makes up the great outback of Western Australia.
Outback communities value authenticity and a strong sense of community. Therefore, advertising efforts should align with these values to gain trust and acceptance within the local community. That’s how Business Key has been serving the community for over 30 years.
It has helped us deeply understand the local audience, creating effective local print media campaigns that are highly relevant and personalised.
Print materials offer a refreshing sense of tangibility.
In the outback, face-to-face interactions hold a big weight. At Business Key, we took matters into our own hands and introduced two print products – the Business Planner and WA Mining Map.
These print products have been a regular feature on many walls in the Goldfields-Esperance region and continuously yield impressive results in helping local businesses establish a strong presence within local communities.
We have distributed hundreds of thousands of these print products across the region for over 30 years straight. They are sought after by large mining companies and local businesses alike, snapped up from year to year!
Due to high demand and business connections between the Goldfields and Mid-West regions, we have expanded into the Pilbara. This expansion became a significant milestone for Business Key as we introduced these popular products into new territories.
In 2023, the products were first introduced to the Pilbara market and became a huge success. Local businesses were delighted with the quality of the products, and the community responded very positively. The feedback we received was overwhelmingly good, which boosted our confidence and motivated us to continue for years to come.
In addition, we’ve launched the Pilbara online directory, where we create customised business pages that showcase brands to a wider audience and help local businesses connect with more potential customers.
We can upload your logo, showcase your products and services, and display gallery images, videos, accreditations, awards, and so much more!
Now, in 2025, we are expanding to the Kimberley to introduce the Business Planner to local businesses in the region and the Kimberley Key online directory — a dedicated platform that brings together local businesses, service providers, and communities in one accessible place.
This move is more than just an expansion. It’s a continuation of our mission to connect regional WA. By combining trusted print materials with powerful online visibility, we’re helping businesses in the Kimberley gain the same exposure and traction that Goldfields and Pilbara businesses have enjoyed for years.
Whether it’s pinned to an office wall or viewed on a smartphone, our goal remains the same: to make it easier for local businesses to be seen, found, and chosen.
As we move forward, we remain committed to supporting regional growth and showcasing the strength of local business communities across Western Australia.
The Business Planner has established itself as an indispensable fixture in the Kimberley Region, becoming synonymous with practicality, convenience, and local advertising opportunities.
Here's why it has become a beloved household name in the area:
To further maximise the impact of local advertising, we offer limited advertising spaces. The Kimberley Business Planner features 33 advertising spaces. Due to the limited availability, securing a spot is crucial to showcasing your business to the local audience.
Measuring 1000 mm x 700 mm, the WA Mining Map contains critical information and a comprehensive overview of Western Australian mine sites, including offshore oil and gas rigs and more. This resource is prominent in mine sites, company headquarters, and local businesses across the region.
Imagine having your products and services showcased directly to key decision-makers within the mining industry – ALL FOR FREE! This map offers a unique opportunity to do just that as it finds its way into the hands of industry leaders year after year.
The Goldfields Mining Map features 37-39 advertising spaces, while the Pilbara Mining Map features 32, both with 7 Ad sizes to choose from.
Check out the businesses that signed up on the 2025 Goldfields Mining Map and Business Planner and the 2025 Pilbara Mining Map and Business Planner!
Want to make sure your business is front and centre? By subscribing to any of our online membership packages on KimberleyKey.com.au, you’ll automatically receive priority access to reserve a spot in the 2026 edition of the Kimberley Business Planner.
With limited spaces available, having an active membership puts you ahead of the queue and increases your chances of securing a premium placement.
If your business services the Kimberley — even if you're based outside the region — this is a great opportunity to promote your services directly to the businesses and communities that need you most. Many companies from Perth and other parts of WA have already taken advantage of our print and online visibility to expand their reach and win more business in the region.
Priority reservations will open in June/July, so make sure your membership is active to take full advantage of this opportunity. It’s the perfect way to boost your visibility both online and offline and position your business in front of the right people at the right time.
Business Key is a valuable partner for businesses looking for targeted print advertising for businesses. We combine informative content, engaging design, and exposure enhancement to help local businesses connect with their audience, increase brand recognition, and ultimately achieve marketing objectives.
As one of the renowned providers of high-quality print ads in Western Australia, harness the power of print campaigns to stand out in a competitive marketplace and drive growth.
Don't miss the chance to position your business prominently among the industry's most influential players!
Contact us via our website or call 1300 017 990 for more information!
